Ben´s Bakery Responsive Website Experience
Ben´s Bakery Mobile App Experience
I had the opportunity to work on the Ben´s Bakery App to build an experience the engages customers and help them to achieve their goals or solve their problems of not being able to place and receive group orders.
As a UX Designer, I empathised with the users, created a site map, users flow, conducted usability studies, and I developed low-fidelity and high-fidelity wireframes, clickable prototypes and mockups and user flows for the mobile app and the responsive website to enhance users experience and engagement and increase conversion rate by 5%.
Mobile App: Design to solve users Ordering Problems
The problem:
How long does it take for user to place and receive group or single order, and if users are able to successfully order their baked goods and coffee without encountering difficulties throughout the user flow.
The goal:
Our goal is to create a product that will help busy individuals save time when placing group or single order and provide customer satisfaction for both returning customers and potential customers.
To better understand the pain points of the users when placing order through the app, I conducted a user interview, collected user surveys, and conducted a first usability studies with a clickable low-fidelity prototype. I synthesised several root problems and potential solutions through affinity diagram and the user journey map.
My user research that was carried out showed that most users who shop online frequently refer to other customers reviews when making a purchasing decision. They value reviews that explains how the app works, the quality of the items ordered, the time it takes to order and delivers orders. And how your orders are delivered.
Market research, competitive audits and data have also shown that customers reviews are a significant revenue driver in online shopping app. I looked at e-commerce competitors who didn’t have an apps but were still successful due to their active community of online reviewers and users.
Creating a Persona
I created a user persona character that represents my typical users of the app which helps me to better understand my target audience, their needs, experience,behavior, and goals.
Paper Wireframe of the Design
Taking the time to draft the iterations of each screen of the app on paper ensured
that the elements that made it to digital wireframes would.
be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process and order tracking to help users save time.
Digital Wireframe of the App
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Mockups: Usability study findings High Fidelity Mockups
I conducted two rounds of usability studies. The first findings helped guide the design from wireframes to mockups. I now conducted the second usability study using the high-fidelity prototype, and the study revealed that the mockups needed refining to enable a smooth useflow
Placing order made simpler and easier
The primary objective why I conducted this unmoderated user research on Ben ́s Bakery App, was to identify if the app is user friendly, and if the user flow was fun from beginning to end. And also, to know if it helps to clarify the needs of the users.
Before the research was carried out, I assumed that the app was user friendly and easy to navigate through. Then I decided to organise the interview process and to carry out the research on the app.
Participants are people who place baked goods and coffee order at least once a day, whether as a business task or a social purpose. These orders could be for colleagues at the office, for office meeting, family gatherings or friends’ group.
After the research, I was able to observe the user pain points from the research materials, so I concluded that the app needs to be modified in those areas where users had problem interacting with the app according to the out-listed pain points, to improve the quality of the app, and also improve the user flow from beginning to end. Thereby making it easy for users to have an easy and smooth order and delivery process.
THANK YOU!
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